Competitive Advantage
Three Key Advantages
Urban Revitalization
Strategic position allows project to capitalize on broader trends
Robust Economic Impact
$100M annual revenues, $1.9B fiscal impact, and long-term workforce retention
UMG Brand & Global Reach
The opportunity to take advantage of UMG's globally recognized brand & its audience
Growing Trend in Suburban Cities
UMusic Row’s strategic position inside MidCity allows it to ride the wave of the broader Urban Revitalization trend. Suburban cities are shifting away from tract housing and towards more urban development, emphasizing walkable spaces, mixed-use districts with housing and entertainment, and community-centric designs. MidCity is one of the nation’s leading examples of this style of development, drawing more attention, visitors, and residents to the project and surrounding area.
Project Drives Long-Term Change in Market
As the max exodus from US cities continues, young families taking advantage of remote work & seeking a simpler life are in need of options other than the boomtowns of the last 5-10 years (i.e.Austin, Nashville, Miami). A vibrant, urban project like MidCity, enriched by brand partnerships with the likes of UMG, Top Golf, and others, will help draw attract top talent to Huntsville. In this way, UMusic Row and MidCity District are poised to leave a legacy of growth on Huntsville and the surrounding region.
$571M
Total UMusic Row Revenues
$1.98B
Total MidCity Revenues
1,386
UMusic Row Recurring Annual Jobs
4,739
MidCity Recurring Annual Jobs
UMG for Brands x Dubai Tourism
UMG for Brands is the company’s platform for connecting brands with the world’s largest inventory of artists (and their audiences) to create campaigns and drive awareness & growth. A single music video-anchored campaign for Dubai Tourism generated significant traffic and boosted awareness for the city.
100M
1.2M
€3M+
Imagine Dragons X Dubai Tourism KPIs
MTV Video Nomination Award
1.9B Total Youtube Views
$20M Worth of Earned Media